NOTE - THIS WEBSITE IS TO BE VIEWED ONLY ON A LAPTOP/DESKTOP
REGION - SOUTH ASIA
CATEGORY - SOUTH ASIA BRAND DESIGN AGENCY OF THE YEAR
CREDITED AGENCY - CONRAN DESIGN MUMBAI
CREDITED MARKET - SOUTH ASIA
Action Against Objectives
Conran Design Group came to Mumbai with a mission - to become a force to be reckoned with. We were told it was impossible; but with an ever-expanding list of top-tier partners and a growth story like no other, we got there within four years.
But, of course, there is no rest for the inspired. This past year, we expanded our horizons and arrived at a new goal - to elevate our clients and community beyond the realm of the aesthetic, and reposition design as a strategic lever, a powerful tool for progress.
The journey starts here ↓
Using The Power of Design to Inspire Progress
In 2024, the global Conran Design Group team aligned to recommit to our main goal - Using the power of design to inspire progress. To achieve this, we harnessed the power of our new global network, merging Conran Design Group and Agence W&CIE from Paris, now becoming Havas’ flagship brand and design consultancy.
Following in the footsteps of our global team, we recommitted to measure progress through a three-pronged approach: 1. Partnerships, 2. Performance and 3. Prominence and ensure we carry forward the network’s philosophy.
01. Partnerships
02 Performance
03 Prominence
01. PARTNERSHIP
40%
Growth in client roster
02. PERFORMANCE
71%
YoY growth
03. PROMINENCE
18
Notable awards
2 ACCOUNTS, EACH CRUISING PAST ₹ 1 CR*
01. Progress
through partnerships
We have earned the trust of our partners by delivering work that surpasses functionality and creates conversation-starting shifts, keeping brand values at the centre of our design.
Additionally, in March 2024, we released a new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.
The Citizen Brands study identifies six drivers – across five markets, 10 categories and 150 brands, including our clients Nestle and Coca-Cola – that can help brand leaders facing ‘Expectation Inflation’ pursue a better path towards balanced growth. Our aim at Conran Design Mumbai is to help each of our partners become a Citizen Brand.
Notable Launches (Click to view full case studies)
02. Progress
through performance
Building on the momentum of the last two years, while we have substantiated our foothold in the Indian industry, we have won projects in other geographies
Global Expansion
Two partnerships in Singapore and UK
40%
50%
Organic Client Growth
Rate of pitch conversion
03. Progress
through prominence
We at Conran Design are proud of what we create, winning 18 international and Indian awards at Transform Asia and IDA amongst others, and a Silver for Best South Asian Brand Design Agency of the Year at Campaign Asia’s Agency of the Year Awards.
Mayuri served on the juries of the esteemed Cannes Lion Festival and Transform North America awards, as well as prestigious national juries. Her experiences were chronicled in an article titled ‘Cannes Diary’ published in Financial Express.
Geet was empanelled as jury for many events, including Printweek 2023, Social Samosa Superowoman Awards and TRRAIN Retail Awards amongst others.
Creativity &
Innovation
CONRAN DESIGN NETWORK:
STRONGER TOGETHER
When it comes to innovation, we have gone global. With the launch of our flagship international network, we have exponentially expanded our range of specialisms. This network, which lends itself to an enhanced brand and design offering, is an opportunity to meaningfully contribute to cultural shifts and emerging trends, both locally and globally.
CITIZEN BRANDS: THE POWER OF PATTERNS
Guesswork is so yesterday. In an atmosphere of estimation and approximation, we decided to aim for the objective, and anchor our offerings in cold, hard data. In this landmark study, we set out a new, evidence–based, actionable framework for brands looking to achieve balanced growth.
Citizen Brands helped us understand understand what are the levers that help the top 20 brands outperform the bottom 20 by a huge 37% (in terms of revenue).
225
BRAND LEADERS
& INVESTORS
5300
PEOPLE
5
MARKETS
10
CATEGORIES
TOP 10 CITIZEN BRANDS (INDIAN)
 |  |  |  |  |
|---|---|---|---|---|
 |  |  |  |  |
Work: From India, For the world
We have spent the last year honing in on our winning combination of global expertise and local capability. The result? A roster of work that breaks the mould and makes a difference. Some highlights include:
Business
Performance
SOWING AND REAPING
When it comes to innovation, we have gone global. With the launch of our flagship international network, we have exponentially expanded our range of specialisms. This network, which lends itself to an enhanced brand and design offering, is an opportunity to meaningfully contribute to cultural shifts and emerging trends, both locally and globally.
YOY GROWTH
For all work done in the span of Oct’23 till Sept'24
71%
NEW BUSINESS - GOAL
$49K
Product brand creation for two brands, purpose film (UK ++)
Brand strategy and world – indication for global (SG)
$52K
Client Retention
& Relationships
Globally, Conran Design Group has served as brand guardian to behemoths like Reckitt, Shell and Danone for over 15 years, allowing us to be the partners in their journey. Here in Mumbai, we have begun to build on this legacy of lasting, meaningful relationships. We approach our partners not as clients but as strategic partners, with whom we aim to build a brighter, better-designed future.
CLIENT OBJECTIVES
Surpassed Expectations
At Conran Design Mumbai, weplay the long game, providing lasting solutions that exceed expectations.
We created a purpose film to highlight the brand transformation. Launched at the Global Fintech Fest, conference in the world, our film became the highlight of the launch and was widely circulated in the press.
Consultative Partnerships
Thought Leadership
Outside of working hand-in-hand with our clients, we utilized Citizen Brand as a thought leadership lever to help key brand stakeholders to deep -dive into category insights and becoming a good Citizen Brand.
We did this through fireside chats focused on sectors and an in-person session on Paris 2024 out of our Middle East office, led by Almas Ahmed, our Strategy Director.
We don’t see a brief as a mandate, but as an opportunity to deploy design as a strategic tool.
Through our partnership with Usha Martin, we were able to understand their true challenge. Through design, we were able to unify the portfolio while retaining the equity of the sub-brands.
RETENTION STRATEGIES
Relationship Health Plans:
We proactively generate a health plan for clients through a SWOT analysis. These business measures are complemented with thoughtful, personal touches to truly integrate clients into the Conran Design Mumbai family.
Strategic Mapping:
We have implemented a unique methodology to identify key growth opportunities. These allow us to gain an in-depth understanding of a company actively pitch plans that spearhead transformations.
Shreya Jhawar
Director of Growth
Usha Martin
Conran truly understood the essence of Usha Martin and delivered a brand identity that perfectly aligns with our vision. They were able to capture our focus on engineering excellence, sustainable growth, and a united global presence with absolute precision. We are thrilled with the outcome and the seamless collaboration throughout the process.
"
Gaurav Gupta
MD & CEO
Tyger Capital
Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true 'one team' spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry.
"
Rashmi Soni
Head of Comms.
PayU
We worked with Conran Design Group for more than a year, and they proved themselves to be great partners. Their strategic vision, creativity, and deep understanding of the fintech landscape enabled us to position PayU as a resilient and progressive industry leader. The team’s collaborative approach, combined with their attention to detail and out-of-the-box thinking, seamlessly brought our new identity to life, which we were able to launch at the Global FintechFest 2024.
"
Talent
Development
Dynamism, there is no word that encapsulates our electric, ever-expanding team better. Diverse and driven, we constantly punch above our weight. We may be small, but we sure are mighty.
Building expertise
This year, we continued our culture of collaboration through:
Goafest: Learning amongst our peers and exchanging viewpoints.
Letra Label Yatra: Walkthrough of the Letra Graphix facility, learning the latest in print technology.
Design Yatra:
Take a step back and be inspired by global leaders in design.
A Havas internal learning platform with insights from across sectors
Great Place to Work certified (2024)
Broadening perspectives
We believe that the best ideas are born in an environment of inclusion, encouragement and evolution.
-
Havas India’s DEI Impact Council, furthering our efforts across areas of inclusivity.
-
Participation in MIT’s Oliofolio, an event hosted by the MIT Institute of Design, providing students clarity on how to approach their future careers.
An intensive Executive Leadership Development program that develops Havas's future leaders.
An industry-first mentorship program in partnership with Her Entrepreneurial Network.
Bringing on talent
50%
80%
UNDER 30 YEARS
FEMALE TEAM
New hires
Design Lead
Apurva Agarval
Strategist
Mahika McCarty
Additionally, in the last year we saw
5 internal promotions (at all levels)
All this amounts to a team invested in growth, in each other and, most importantly, in keeping up the radical, purposeful work.
Work & Recognition
Dynamism, there is no word that encapsulates our electric, ever-expanding team better. Diverse and driven, we constantly punch above our weight. We may be small, but we sure are mighty.
POWERING RESILIENT BRANDS
PayU
We helped PayU rebrand itself as India’s largest and most valuable fintech platform, aligning with its future ambitions. After deeply analysing and understanding the brand and category, we ultimately positioned PayU as ‘Resiliently Progressive,’ signalling its pivot towards financial freedom and inclusion. The new visual identity features a portal and a 'U,' symbolising progress and empowerment with a brand world that speaks to a ‘Portal of Infinite Possibilites’. The new identity was unveiled at GFF, marking PayU’s transformation to a future-ready and adaptable brand.
POWERING RESILIENT BRANDS
Tyger Capital
We transformed Adani’s trust and legacy into a dynamic new brand for Tyger Capital/Home Finance, centered on customer-centricity, agility, and digital capabilities. Our aim was to create a brand identity that resonates with underserved Tier 2 to Tier 5 audiences, emphasising flexibility, speed, and transparency. We brought this vision to life with a bold logo inspired by the namesake, that incorporates a rupee symbol and dynamic elements representing agility. The brand world was further enhanced by devices like 'The Window' and 'The Spotlight' to highlight the customer stories supported by Tyger .
FROM INDIA TO THE WORLD
Usha Martin
We worked with Usha Martin, a global leader in steel-wire rope, to address inconsistency in branding and messaging, positioning the company as a global entity and industry leader, inspired by its 60+ year legacy. We began by gathering insights from stakeholders and customers, which informed the new brand positioning of ‘Pioneering Excellence’, highlighting both engineering prowess and global stature.
An improved architecture allowed the company to streamline it’s offerings by sector. The new visual identity is inspired by wire-rope cross sections and served as the foundation for unifying the portfolio brands visually, ensuring Usha Martin’s perception as a global powerhouse carries across 52 countries, through 13 locations.
LOCALISING FOR SUCCESS
Nestlé - Munch Max
We helped Munch Max penetrate the premium segment with its new Brownie edition by positioning the product as an indulgent, multi-textural experience through packaging that retained key brand colours for familiarity. Through this design strategy, we were able to establish Munch Max’ premium credentials, setting the standard for future product lines.
LOCALISING FOR SUCCESS
Nestlé - Gerber
They faced challenges entering India's competitive toddler snacking market. We created packaging that leveraged Gerber’s international reputation while focusing on taste and nutrition and highlighted key ingredients like real fruit and multigrains, enhancing the brand’s flavour-first approach. The successful launch increased Gerber's market share and created opportunities for further portfolio expansion.
Contribution
Our mission to widen the strategic and symbolic scope of design extended far beyond the profit margin. Once we drew up our blueprint of change, our leaders took it upon themselves to be among the architects.
Geet
Nazir
Juryships
%20(1).jpeg)
Mayuri
Nikumbh
Juryships
Urja
Khanna
Recognition
Young business leader - 2023
